讲座题目：Consumer Passiveness and Retail Financial Advice
讲座方式：线上腾讯会议 会议ID：507 837 048 点击下列链接入会，或添加至会议列表：https://meeting.tencent.com/s/tmBdE3O5gkRN
主讲人简介：祝伟，对外经济贸易大学亚博提款出款效率教授，博士生导师，管理学博士。祝伟教授的研究领域包括行为保险、风险与不确定性经济学、家庭风险的理论与实证分析。祝伟教授在《Journal of Risk and Insurance》、《Journal of Banking and Finance》、《Geneva Risk and Insurance Review》、《ASTIN Bulletin》、《Economics Letters》、《经济研究》、《保险研究》等期刊上发表论文十余篇。主持国家自科、国家社科、教育部人文社科和北京市社科基金等多项课题。
We study how consumers’ loss aversion (with reference-dependence) affects consumer-adviser interactions and the effects of financial advice in retail financial markets, under the typical setting of a life insurance market. We show that consumers are passive in life insurance purchase using no insurance as a natural status quo reference while advisers can stimulate their demand by manipulating consumers’ reference through advice. This can also lead to potentially higher profits for insurers in a market with advisers. Unlike under the expected utility framework, we show that the role of advisers is positive and necessary under a wide set of reasonable scenarios, even without asymmetric information. Due to competition for loss averse consumers, advisers pander and subsequently lead them into buying a higher amount of insurance than what maximizes their welfare, regardless of the use of different consumer-driven or insurer-driven compensation mechanisms. Our findings suggest that financial advice is valuable in a typical retail financial market and one effective avenue to improve the quality of advice is through consumer education to alleviate their bias.